Appareils Électroniques Suisses

Data protection

Our company

privacy

General points

Swixed.ch or the online store www.swiwed.com is an offering of Swixed SA, located in the canton of Geneva, Switzerland. Swixed AG offers products and services under the name swixed.com on the online store www.swixed.com, as well as through selected third parties.

Security and protection on the Internet

Data protection and security issues frequently raise questions and uncertainties among users of online services. In order to reduce these uncertainties through maximum transparency, we set out here our data collection practices when using our platform: volume, purpose, mode of use and possible transmission. We also inform you of your rights regarding the use of your data.

Personal data

Personal data is information relating to the personal or material condition of an identified or identifiable natural person, for example your name, address or telephone number. Information that has no direct or indirect link with you (e.g. the number of users of a page or the popularity of a website) is not personal data. We collect and use them to optimize our site and improve its user-friendliness, for example.

Collection of personal data

If you wish to order goods or services on our site, we need the following information to complete the transaction:

  • Calling formula
  • First name Last name
  • Address
  • Telephone number (yours or that of a person designated by you) for any questions related to your order.
  • E-mail address for sending information about your order and order confirmation
  • Type of payment / financial service provider

You provide us with this personal data by registering as a visitor or opening a personal customer account.

To ensure system security, our website’s server also records, by default, users’ connection data, the pages they visit, the date and duration of the visit, the type of browser and operating system used and the site from which they arrived on our site. This data is stored in anonymous form, so that it is impossible to link it to an identified or identifiable person.

Consent

By providing your data when registering as a visitor, creating a personal customer account and/or using our site without registration, you confirm that you are familiar with this declaration and consent to the collection, processing and transmission of your data within the limits specified herein.

Use of cookies

We use cookies to make your visit to our site more enjoyable. These cookies help us to optimize the organization of the site, facilitate navigation and, in general, maximize user-friendliness. Cookies are text files that are stored on the user’s hard disk when they visit a website. They are used to store information for a certain period of time and to identify the user’s PC. If you accept our cookies, they will remain on your PC until you delete them. You can deactivate the collection and storage of your data by this service on your browser at any time.

Using Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google Inc. (hereinafter “Google”). Google Analytics uses “cookies”, which are stored on your computer, to help us analyse how you use our website. The information generated by the cookie about your use of the website is generally transferred to a Google server in the USA, where it is stored. It states that it does not mix the IP address transmitted by your browser within the framework of Google Analytics with other batches of data, but synchronizes it with other Google system technologies such as DoubleClick, p. e.g. (see user-friendly online advertising below for details). It also affirms that it will only pass on such data to third parties in order to comply with a legal requirement or as part of the processing of contractual data. By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can prevent cookies from being saved by modifying your browser settings. You can also prevent the capture and processing of data by Google by downloading and installing the browser plug-in, as well as on the terms of use and data protection.

Using Microsoft Bing Ads

Our site uses conversion tracking from Bing Ads (Microsoft Corporation). When you click on a Bing ad, a cookie is stored on your PC. It allows both Bing and the site operator to know that you have arrived on our site via a Bing ad. Please note that your IP address will also be recorded. If you do not wish to take part in this tracking operation, you can refuse the cookie by modifying your browser settings. Further information on data protection and the cookies used by Microsoft Bing can be found on the Microsoft website.

Use of social plug-ins

Our platform uses social plug-ins from third parties such as Facebook, Instagram, LinkedIn or Google+. These plug-ins bear the supplier’s logo and may take the form of a “like”, “Google+” or other button. When you visit a site containing such a plug-in, your browser establishes a direct relationship with the supplier’s computers. The content of the plug-in is then transmitted directly to your browser, which integrates it into the site. The integration of the plug-in tells the provider that you have visited our site. If you have an account with the supplier and are logged in, the supplier can link the visit to your profile. When you interact with a plug-in (by clicking on “Like” or leaving a comment), your browser signals this directly to the provider, who records the information. If you log out, the plug-in will continue to collect anonymous data and install cookies. When you log back on to the supplier’s site, this data can be linked to your profile. To find out more about the collection and use of your data by a supplier, your rights in this respect and the means available to you to protect your privacy, please consult the supplier’s data protection information.

  • Facebook Inc.
  • LinkedIn Corp.
  • Google Inc.

If you do not want suppliers to collect data about you using these cookies, you can select the Block third-party cookies option in your browser settings. Your browser will no longer send cookies to the server in the event of integrated content from other providers.

Online advertising tailored to the user

Our site collects and processes anonymous information about your user behavior (main and secondary pages visited, products viewed, etc.). We use this data to provide you with advertising tailored to your interests, thus offering you added value. To record your user behavior, we place a cookie on your computer, which we compare with the corresponding web beacon on our site. To optimize our advertising offer, we use the tools listed below on a permanent or temporary basis, and we collaborate with the suppliers mentioned. This information is stored under a pseudonym (a non-personalized identity number), making it impossible to identify you personally. You can prevent cookies from being saved by checking the refuse cookies option on your browser. You can also set your browser to ask for your consent each time it wants to save a cookie. Finally, you can delete the cookies stored on your PC at any time. We use the following tools and suppliers to record data that enables us to tailor our advertising to our users:

Tool / supplier

Information on data protection and opt-out options

  • Google Adwords Conversion
  • Google Dynamic Remarketing
  • Google Analytics
  • Google DoubleClick
  • Facebook
  • Instagram
  • Bing Ads

Use of customer data

If you place an order on our site via an active customer account, we process the corresponding specific data in order to enrich the personalization of advertising, but only to organize dynamic content and to create target group segments. For example, to display brand-specific special offers or advertisements corresponding to your centers of interest (banner, website or newsletter). In addition, we merge all customer data to create non-personalized target group segments, which usually include an assessment of age groups or the analysis of specific purchasing behavior. At no time do we use or add to personal data outside your customer account. Our system infrastructure protects your customer account against unauthorized access by multiple means. In addition, you can exclude your own data from these evaluations at any time. To do so, please contact us at the e-mail address at the bottom of this page.

Games, contests and other events

On our site, we offer the opportunity to participate in games, contests and other events. Participation in these operations implies the collection and processing of personal data such as e-mail address, name, postal address, etc. All personal data collected in this context is used in connection with the operation (e.g. determination of winners, notification, prize dispatch). At the end of the game, contest or event, the data is deleted.

The purpose of subscribing to a newsletter as part of such an action is to be able to use the data collected once the action has been completed, unless you decide to unsubscribe.

Before we send you the newsletter, we check that you are the owner of the e-mail address given and that you agree to receive it (double confirmation or “double opt-in” procedure).

The newsletter enables you to receive regular offers and recommendations that may be of interest to you. For this purpose, we collect and process personal data about the way you use our website, the orders you place with us and the way you use our newsletter (e.g. whether you open it and which links you click on). We use this data for statistical purposes in order to better tailor the newsletter to your interests. The processing of personal data entered in the newsletter subscription form is based on your consent, which you may revoke at any time, without retroactive effect. To do so, simply click on the “unsubscribe” link in each newsletter. The data collected about you is necessary for the content and dispatch of the newsletter. They are not passed on to third parties for their own (advertising) purposes. The personal data we collect when you subscribe to our newsletter remains stored until you unsubscribe.

Newsletter

On our website, you can subscribe to our free newsletter, which contains news, special offers, advertising, product information and competitions. To subscribe, you must provide us with the following information:

  • Calling formula
  • First name, last name (newsletter recipients are called by their name)
  • E-mail address (for newsletter mailing)
  • Preferred language
  • Date of birth (optional, for special birthday offers)

To receive the newsletter, you will need to subscribe expressly by going through a double confirmation procedure. Once registered, you will receive an e-mail inviting you to validate your subscription. You can unsubscribe at any time by clicking on the unsubscribe link in each newsletter.

Forms

On our website, you can contact us on all kinds of subjects. Depending on the subject of your message, you’ll need to indicate different elements on the form. Personal data such as call form, first name, last name, e-mail address and the reason for your request must be provided so that we can reply to you. You can also enter your order number if your request concerns a specific order.

Live Chat

On our website, you can put your questions directly to our staff via Live Chat. To use this function, please enter your name and e-mail address (telephone number optional). To ensure that the chat runs smoothly, in addition to your contact details, the location, browser type, platform, terminal, IP address and user agent are also recorded.

Live chat data is processed for the purpose of running this service. The data is not used for any other purpose. Your consent serves as the legal basis.

Data security

Data is transmitted via a secure SSL connection, so that no unauthorized third party can access it. SSL-protected pages are those whose address begins with https://. Most browsers also display a small closed padlock, for example in the status bar at the bottom of the screen.

Links to other sites

Our site includes images and videos from third-party sites, as well as links to these sites. The latter are not covered by the present provisions. We have no influence whatsoever on the adoption and observance of these rules by the operators of third-party sites, and therefore accept no liability for the accuracy, up-to-dateness or completeness of the information they provide.

Transmission of data to third parties

We may pass on all data collected by Swixed AG to third parties if this is necessary for the processing of orders (e.g. for delivery purposes) or if these third parties are commissioned to process this data in the context of a contractual relationship with us. We may also appoint external service providers who are bound by instructions, in particular to operate the site or send mailings and e-mails. External service providers only have access to personal data under the conditions of use stipulated in their mandate, and must sign a confidentiality agreement which legally binds them to respect Swixed SA’s instructions. We do not pass on any data to unauthorized third parties, unless required to do so by law or court order.

Services and payment methods

Payment in advance

By selecting the prepayment method, you will receive your account details by e-mail from Swixed AG at the end of your order.

Partner services

Online store services, such as installation and insurance, are provided by external partners. Order data (names, products, delivery addresses) are transmitted to the partner in order to offer the services requested by the customer. This ensures that no data is used by the processing partner company outside the scope of the customer’s specific request. The partner company does not use this data for its own purposes, nor does it pass it on to third parties. With the current collaboration of the following partner companies:

Transport providers
  • Swiss Post
  • External suppliers who accept the Swixed SA data protection declaration while respecting those of other transport providers.
Send e-mail

External suppliers located in Switzerland who accept the Swixed SA data protection declaration.

Repairs

Repairs carried out by Swixed SA or third parties commissioned to repair customer equipment. They must all comply with the Swixed SA data protection declaration.

Installation and set-up services

Installation and set-up services performed by Swixed AG or third parties commissioned to repair customer equipment. They must all comply with the Swixed SA data protection declaration.

Right of access and withdrawal

You have the right to object at any time to your personal data being archived, unless a contractual or legal provision prevents this. We can provide you with information about your archived data free of charge and on request. You also have the right to rectify, delete and block your personal data. Deletion of such data may be subject to legal requirements, particularly in the case of data required for accounting purposes. Data will be deleted if none of the aforementioned reasons require archiving. If you have any questions about your personal data, please contact us at the e-mail address at the bottom of this page.

Privacy v.05.2022
Brand

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